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THE ART OF THE GARMENT IN THE COMMUNICATION PROCESS THE CASE OF HIERARCHICAL SOCIETIESKeywords: garment , non-verbal communication , social sign , imitative model Abstract: Just after gaining awareness of his social existence, the human being created through the garment his own representation either in search of an identity or in search of a model to imitate. In the evolution of the human society, the garment metamorphosed from a necessary item into an art one, thus becoming a clear sign of inter-human communication, a social sign vital for satisfying the need for representation in the societies strongly hierarchical. The analysis of the representation models gives information regarding the historical and social context in which the garments evolved, regarding the intrinsic and extrinsic motives which motivated its avatars.
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