Health promotion: Criticism of everyday life medicalization practices

The aim of this study was to analyze the meanings of the practices of health promotion. The results indicate that the practices in different social areas are sustained within the mechanisms of social control and management of vulnerable populations. Thus, there is the feedback of the biomedical paradigm now materialized in different practices in different areas beyond the traditional health services. It is concluded that health promotion in areas of daily life presents the challenge of expanding the potential autonomy of action of individuals in movements that consider the potential social areas in constant transformation of everyday life.