The Value Creation Strategies and Core Resources of the Companies in the Digital Archives Industry

The digital archives industry that adds value to digitized cultural assets is of high interest today. The current study adopted a value creation perspective to examine and compare two case companies’ business strategies and core resources upon which value is created. Case A represented a value adding approach, in which the company’s business activities are concentrated on the upstream and downstream authorization of the digital objects. Case B represented a design and application approach, in which profits were generated from the creative use of cultural elements extracted from digital archives in original product design. The core resources of the two cases varied accordingly. Case A drew on its reputation, ownership of use rights, management capabilities, relation networks, and operational capabilities, while Case B drew on resources including reputation, management capabilities, and expertise in product design and commercialization. [Article content in Chinese]