Quick and Dirty Library Promotions That Really Work

The University of Wisconsin–Eau Claire’s McIntyre Library promotes the library and its services in various ways. Over the past few years, the library has used inexpensive, quick-to-develop marketing tools to establish positive relationships with its students, faculty, and staff. This paper describes two promotional programs by detailing how each was carried out, the costs involved, and how the intended audience received it. By incorporating nontraditional promotional ideas into its marketing campaigns, the library has earned its reputation as a fun, inviting place on campus.