APPLICATION DE LA VEILLE ANTICIPATIVE STRATEGIQUE POUR LE SUIVI DE L’ENVIRONMENT ET LA PRODUCTION DE CONNAISSANCES ACTIONABLES

This article describes a demonstration of the L.E.SCAnning methodology in a study case conductedin brazilian company, having with subject base the assessment of the shares available inthe market aiming to interpret future scenarios and to produce actionable results. The method isbased in qualitative research exploratory, using informations collected. The informations wereorganized by actor and subject, and, then, prepared by affinity, using the Puzzle Method. Thiswork, taking in environment related to factors and important agents to evolution value of shares,shows that, applying the method and its concepts about weak signals in shares market is possibledevelop anticipative ideas.