The Gordian Knot of Mobile TV Policy in Singapore

Mobile TV brings challenges to existing regulatory frameworks. The purpose of this paper is to analyze regulatory issues arising from TV services on mobile handsets, including 3G TV and mobile broadcasting TV. The research methods are document analysis and in-depth interviews with mobile TV policymakers and industrial players. Singapore’s case is used to illustrate how the advancement and convergence of mobile video technology affect mobile TV policymaking and complicates regulatory considerations. Since 2005, Singapore’s 3G TV services have been regulated under an Internet services’ Class License scheme. In 2007, the Media Development Authority proposed to regulate both 3G TV services and the emerging mobile broadcasting TV under the broadcasting act with stricter licensing and content regulation. This paper argues that the old media laws cannot address mobile TV’s unique characteristics and complex issues. Finally, it recommends the regulation of unicast and multicast mobile TV services separately under a light-touch, customized mobile TV policy.