MEASURING THE EFFICIENCY OF TURKISH APPAREL RETAILERS

This study analysed the efficiencies of Turkish apparel retailers in 2010 by using actual retail data based on the research conducted by PricewaterhouseCoopers and published in Turkish-Time periodical by using data envelopment analysis method in Excel Solver. The efficiencies of the retailers were evaluated in terms of overall technical efficiency, pure technical efficiency and scale efficiency. In addition, input targets for each company were calculated in order to identify the improvement ratios that each of the inefficient companies can become efficient by achieving these ratios.