Complexity in daily life – a 3D-visualization showing activity patterns in their contexts

This article attacks the difficulties to make well informed empirically grounded descriptions and analyses of everyday life activity patterns. At a first glance, everyday life seems to be very simple and everybody has experiences from it, but when we try to investigate it from a scientific perspective, its complexity isoverwhelming. There are enormous variations in interests and activity patterns among individuals, between households and socio-economic groups in the population. Therefore, and in spite of goodintentions, traditional methods and means to visualize and analyze often lead to over-simplifications. The aim of this article is to present a visualization method that might inspire social scientists to tackle the complexity of everyday life from a new angle, starting with a visual overview of the individual's time use in her daily life, subsequently aggregating to time use in her household, further at group and population levels without leaving the individual out of sight. Thereby variations and complexity might be treated as assets in the interpretation rather than obstacles. To exemplify the method we show how activities in a daily life project are distributed among household members and between men and women in a population.