Job Satisfaction among Pharmaceutical Sales force in South Africa – A Case with Special Reference to Cape Town

Job satisfaction is an attitude that employees have about their work and is based on numerous factors, both intrinsic and extrinsic to the individual. Job satisfaction is important from the perspective of maintaining and retaining the appropriate employees within the organization, it is about fitting the right person to the right job in the right culture and keeping them satisfied. Job satisfaction at salesforce level has become a topic of growing concern since significant proportion of marketing budgets, especially in harmaceutical industry of South Africa, is spent on them to achieve the assigned targets in the circular market. Although a large number of studies have been conducted to investigate job satisfaction in diverse range of the cultures, subjects and occupations yet none has attempted to explore the impact of job content and context factors on the job satisfaction among pharmaceutical salespersons in South Africa. Thus, the current study intends to determine the variance in salespersons’ overall job satisfaction through job content and context factors as a whole. This study also extends the total repercussion on the sales persons and their satisfaction level that cement the good will of the company and personal upliftment.