Alternative Tourism and Ecological Farms on Creating Diversification of Tourism Product: Example of Pastoral Valley

The changes at mass tourism activity within the human consumption demands, in recent years in tourism product diversification efforts has caused to emerge alternative tourism types as an alternative to the classic tourism product called sea, sand and sun trilogy. Various investments were made to meet the demand and get the most important share of tourists having special interest in those areas. The studies on product diversification in tourism industry indicate that the product itself has an attractive new product features as well as supporting other products may also be possible to specify. Mugla, which has a very rich flora in the region also has many endemic plant species and is a tourist area. The region which is a very important destination as a classical tourism product, at the same time has a very significant potential for alternative tourism mobility. The aim of the study is to examine the Pastoral Valley Ecological Farm Life which has been developed within the scope of product diversification policy, ecotourism, farm and agricultural tourism practices and could be an example on this topic. In this study, case study method which is one of the qualitative methods was used.