An Ecological Approach to Contemporary Rural Identities: The Case of Tourism Farms in South-East Estonia

We focus on how tourism farmers use the potential of their living environment, consisting of both cultural and natural elements, for designing and mediating certain affordances for activities that can be performed in their farms. From the ecological perspective this living environment, perceived through the set of everyday and tourism related activities, may become an important part of individual rural identities of the tourism farmers in R uge and Haanja municipalities in V ru County, south-east Estonia. We analyse different activities practised in tourism farms, related to particular environments as “taskscapes” and show how these “taskscapes” participate in the formation of contemporary rural identities as they are related to farm tourism and tourism farmers individual place identities.