kinci Konutlar n Turizm Sekt rüne Kazand r lmas : Mu la li Dat a l esi rne i = Reviving Second Homes in Tourism Sector: The Case of Mu la - Dat a Province

Turkey has developed rapidly over the last two decades in international tourism with record number of international visitors and tourism earnings. Parallel with developments in international tourism, greater achievements have been reached in domestic tourism and an increasing number of second homes were built on coastal areas of Turkey. More than three million second homes are used as vacation homes especially during summer seasons today. One of the continuing debates about these second homes is their seasonality and the excess capacity that can be used during low seasons. The aim of this research is to measure perceptions of home owners toward alternative business models for the year round use of second homes in Turkish tourism and propose policy improvements for tourism planners. Research results show that five alternative business models can be used to revive second homes in tourism sector; direct marketing model, peculiar second home entrepreneurship model, international operations model, domestic operations model and facility board model.