Using the Photo Album Test, To Scale a Visitor Attention in Car Showroom

Colour plays a vital role in visual perception, especially in the fields such as marketing, exhibitions and branding image. Colour is one of interior design elements, which the colour had a significant impact on the behaviour of human beings, within the interior spaces. This study aims to set a numeric scale, to measure the visitor attention into the auto-show exhibition space, by testing the effect of colour as an independent variable, on attracting visitor attention as a dependent variable. Our Photo Album is an instrument of projective technique to obtain the maximum level of validity and reliability of data collection during interviews. The interview recorded the respondents' impressions by manipulations of foreground and background colours. The data are recorded in the tables and analysed accordingly. The results show that there is a significant relationship between the colour effect and attracting the visitor attention. The technique developed and the result of the study will provide a base for future studies.