Temporal Construal Level Theory:A Survey

Temporal construal level theory explored the mechanism that the subjective evaluation of events changed with the temporal distance from now, which on one hand connected time psychology and decision psychology, and on the other hand provided basis for human rational decision and the most profit. Construal level theory proposes that temporal distance thanges people's responses to future events by changing the way people mentally represent those events. The greater the temporal distance, the more likely are events to be represented in terms of a few abstract features that convey the percerved essence of the events (high-level construals ) rather than in terms of more concrete and incidental details of the events (low-level construals ).The informational and evaluative imlications of high-level construals, compared with those of low-level construals, should therefore have more impact on responses to distant-future events than neaar-future events. In the present article, at first , the basis, intention, and proof were introduced, and the applied research about prediction and evaluation was described, and finally three problems about mechanism, number of segmentation, and post time temporal construal level were pointed out to be breach of the future research. In addition, the suggestion to the research in China was also be pointed out.