On the Behavior of Residents’Participation in Tourism Industry in Sinan County

This paper chooses Sinan County in Guizhou province as a subject, because of its comparatively complete tourism forms, fast development, obvious influence and concentration of minority groups. In our research, data concerning the attitudes towards protecting the environment, policy making, tourism planning process, resources management, independent management, employed by the tourism industry and education and training were collected by a questionnaire process from domestic residents. The survey is based on a random sample consisting of over 1,000 residents whose attitude was recorded in a detailed manner. Then, we use SPSS software and adopt statistic methods as a comparison of means to find out the influences caused by social factors like ethnic groups and ages on the perception, attitude, and involvement of residents there. Through cluster analysis and GIS software, the difference of perceptions among different towns in Sinan County is obtained. The major conclusions are as follows: at confidence level 0.01, local people generally are willing to involve in tourism development, but as to the way of involvement, they prefer starting their own tourist reception businesses to being hired by tourism companies or scenic spots. Generally, the social factors are the main factors influencing the perception of tourism influence. Comparatively speaking, “whether received any training” has a low degree of influence on residents’ perception. Other factors like “tourism provided more job opportunities”, “tourism enhanced reputation”, “tourism intensified cohesion of society”, “tourism improved residents’ abilities and qualities”, “tourism caused limited entertainment facilities” and the perception of environmental influence have nothing to do with this. Besides, income and proximity to scenic spots have no obvious influence on some perception.