Research on Tourists'Image Space Perception Differences in Sanfangqixiang Historical District of Fuzhou

"The objective of this research is to explore the constitution of Sanfangqixiang historical district image space, and the characteristics of different tourists attribute on image perception. According to the city image theory, the paper uses many ways to make an investigation. First, based on tourists' feeling of their own visiting experience, the paper selects in-depth interview way to conclude the factors of tourists'image space. Second, the paper learns from related materials to conclude the elements of tourists'image space.Third, the paper uses questionnaire way to survey the tourists' perception on the image space factors and elements. The conclusionscontain three aspects: 1) The image space of Sanfangqixiang historical district constitutes of five factors which named lanes and alleys,boundaries, celebrity culture site, landmark and immaterial culture, each factor contains corresponding elements; 2) Sanfangqixiang historic district has profound image; 3)Tourists' personal attributes on image space element cognitive has certain influence. In order to make a better development, Sanfangqixiang historical district needs to integrate surrounding environment to expand the image spacerange, mine culture to highlight the elements of historical district, and form characteristic tourism product for different tourists' interesting."