A comunica o alternativa como alavanca para a democratiza o

This article have an objective of to show the necessity to develop an alternative communication system that be able of make front at the media oligopoly, consolidated for the business conglomerates and tradiotional families, that are holders of the majority of the concessions. Across of a exploratory research, with a literature delimitation, is detached the way of the development of the brazilian communication system, the mobilization achieved since the period of the Constituent formulation in relation at democratization of comunication and, finally, the alternative/popular communication how an auxiliary tool in the process of the construction of a brazilian social communication model.Keywords