Cultural Web sites Adaptation of Global Brands: A Cross Comparison of Indonesia and Taiwan.

This study analyzed the Indonesia andTaiwan’s Web sites of top 100 most powerful brands byMilwardBrown Optimor. Content analysis was used in thisstudy to investigate the culture value in the Web sites. Thefinding revealed that between Indonesia and Taiwan’sWeb sites is significant difference on the all of culturaldimension. The second finding is that among four brandscategory, information technologies and financial servicesshowed significant difference between two countries. Thisstudy provides insight into globalization trends acrosscountries and industries to determine the appropriatenessof culture value in which country, and in what brandcategory should focus on online globalization.