A STUDY OF BUYING BEHAVIOUR OF RURAL CONSUMER A Proposal with reference to Kumaun Division of Uttarakhand

There is a huge potential in the rural markets companies are trying to tap in rural areas because there is a tight competition in urban markets if we look the presentsituation of the rural consumer. They have a huge rising disposable income and they are also getting remittance from abroad because it is found that at least one family member in rural household is working Gulf countries. Here marketer needs to makesuch type of promotional strategies to allure rural consumer towards their products as well as loyalty for the company.