Responsabilidade Social Corporativa: Um enfoque multidisciplinar no contexto globalizado

Ahead of the recent changes in the enterprise world, more specific with respect to the humanization of the work environment, the organizations had started to assimilate new practical come back toward goals and results, however under a new point of view: the social transformation. The concern with the values, environment, ethics, generation of job, income and sustainable development had made that the companies worked of systematic form the social matters in accord with the planning and strategies of support of the enterprise organizations and the society. From this new position adopted for the companies, the company appeared the Corporative Social Responsibility as solution for the related questions and community that beyond awaking the social conscience, stimulates the strategies in the businesses, including the tangibilidade and the reinforcement of the mark.