SEARCH ENGINE RANKING

Ranking is a very important part of information retrieval systems. There are some ranking techniques, but search engine ranking algorithms are closely guarded secrets. This paper deals with the mathematical basis of ranking, and details some principles that determine the relevancy of a web page. There are techniques to improve ranking. These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of because they try to manipulate search engine results.