The Forecasting of 3G Market in India Based on Revised Technology Acceptance Model

3G, processor of 2G services, is a family of standards for mobile telecommunications defined by theInternational Telecommunication Union [1]. 3G services include wide-area wireless voice telephone,video calls, and wireless data, all in a mobile environment. It allows simultaneous use of speech and dataservices and higher data rates.3G is defined to facilitate growth, increased bandwidth and support morediverse applications. The focus of this study is to examine the factors affecting the adoption of 3Gservices among Indian people. The study adopts the revised Technology Acceptance Model by adding fiveantecedents-perceived risks, cost of adoption, perceived service quality, subjective norms, and perceivedlack of knowledge. Data have collected from more than 400 school/college/Institution students &employees of various Government/Private sectors using interviews & various convenience samplingprocedures and analyzed using MS excel and MATLAB. Result shows that perceived usefulness has themost significant influence on attitude towards using 3G services, which is consistent with prior studies.Of the five antecedents, perceived risk and cost of adoption are found to be significantly influencingattitude towards use. The outcome of this study would be beneficial to private and publictelecommunication organizations, various service providers, business community, banking services andpeople of India. Research findings and suggestions for future research are also discussed.