Promethee S ralama Y ntemi le zel Al veri Siteleri üzerine Bir Ara t rma

Benefits of buying in internet caused increase the trend of internet shopping. Nowadays consumers begin to shopping ininternet. Firms are be aware to this trend. They submit new shopping web sites to consumers. These shopping web sites mustcreate diversity for competition to each other. Therefore each shopping web sites offer different excellent property.To firms to diffuse and spread their services and products to larger population, it is important to know and analyzecustomers’ purchasing behaviors, the reasons for their online shopping and more importantly the reasons for them not to shopover the Internet. In the recent years, because of the developments in Information and Communication Technologies (ICTs),Internet has penetrated significantly to our daily lives and caused important changes in customers’ shopping behaviors.Individuals widely differ in their behaviors of online shopping. To know more and to have detailed information on psychologicaland cognitive factors of customers’ online shopping behavior or reasons of them not shopping online, would reveal valuableinsights to firms in forming their corporate Internet strategies.In recent years, private shoping began to use between consumers in widely. These sites brought in different format to onlineshopping. Thus, private shopping sites and reasons for the prefering these sites must be examined. Consumers prefer these sitesbecause of some advantages. These advantages are saving time and money, convenience and comparison brands. Also sitespresent security protection to consumers that is provided confidence and more preferred. Consumers have to base theirjudgments on the product information presented on the Web sites. Credit card is the main payment method and worries overprivacy constitute the main barrier to expanding online shopping. So security is very important.Private shopping sites present products with limited time and stock. Consumers competed with each other to catch theopportunity. In some sites campaign time is limited with only one or two days. Other sites campaign time is one week. It isdepending on company policy.Websites not only allows consumers to gain quick access to multiple company’s product offers, but also permits consumers toperform extensive comparison of products and prices prior to purchase.Private shopping is one of the concepts that serve as a members-only online shopping platform with deep discounts andwell-known brands. Consumers join private shopping sites with reference of friends or fill in the membership contract. They donot buy anything without being members. When