üniversite rencilerinin Etiksel Perakendecilik Uygulamalar na li kin Alg lamalar : Kar la t rmal Bir Ara t rma

In recent years, ethics has become one of the frequently emphasized issues in almost every field. Today, the retailing sectorthat is rapidly developing in Turkey has also started to become a field where ethical arguments are frequently made. It is possiblethat ethical arguments encountered in retailing sector may be perceived differently by different segments. At this juncture,establishing the perception of students of business management who are today’s consumers but possible candidates of future tobecome retailing managers is of high importance. In the research, by means of the devised scenarios, it was targeted to determinethe perceptions of university students about ethical retailing practices and whether these practices differ with respect todemographical characteristics. The results obtained revealed that differences existed in perception levels of the students aboutethical problems, some of which were correlated with their demographical characteristics.The rapid developments going on in retailing sector are bringing along some ethical problems as well. The ethical problems inretailing directly affect consumers and reactions of the consumers directly canalize towards the retailing business. Therefore,establishment and solution of the ethical problems arising in retailing are issues that should be emphasized with importance inrespect to both retailing businesses and consumers.The aim and importance of the research: In this study, the perceptions of the university students about ethical retailing practices andthe levels of these perceptions were discussed. We aimed to determine the perceptions of the university students about ethicalretailing practices during the purchasing process and the levels of these perceptions. In addition, the establishment of the ethicalperception levels of the university students and whether the perception levels of the students differ with respect to theirdemographical characteristics were aimed. The fact that the students included in the research are studying business managementand have taken retailing courses in various levels during their undergraduate education is also making their sensitivity towards thetopic and their level of perceptions about ethical issues more important. University students will be able to have a career inretailing sector as a manager etc. after completing their education. Accordingly, knowing the sensitivity that the students willdisplay towards ethical issues in retailing and their perception levels, and the evaluation of the obtained results will provide gainsfor the consumers and retailers an