Unstructured Social Networks Data for Business Context Analysis

Communications technology has enabled new approaches to business context understanding. The paper proposes and explores a new mechanism through which unstructured social networks data about companies is gathered, aggregated and presented. The authors assume that collected data, interpreted through an adequate metrics, may be used as a tool for better understanding the business model of a company, its health and/or its sustainability. The paper does not address the issue of adequacy of the tool to the problem but the technical details to collect, aggregate and present unstructured social networking data for business context analysis. The proposed solution is a preliminary work