A Review on Triple-A Supply Chain Performance

Today's world is rapidly changing due to swift changes in organization's infrastructures and supply chain is becoming an important factor which affects the organization's global competitiveness. Market competition, reducing the gap of performance and quality between the products are compelling the practitioners and researcher to change the paradigm of managing the business processes effectively and efficiently. In 2004, Harvard Business Review published an article of Lee who proposed three A (Adaptable, Agileand Aligned) termed as "Triple-A" of successful supply chain. He claimed that organizations can compete through the creation of Triple-A supply chain. Hence, this paper developed our basic insights regarding what is Triple-A of supply chain and its importance in today's competitive world.