Small Scale Supplier Satisfaction: An Explorative Finding from Indian Manufacturing Industry

Long term relationship only exists if the stake holders of the relationship share an output call satisfaction. In industrial buyer supplier relationship it is mandatory that buying organization or buyer should ensure selling organization's or seller's satisfaction within the boundaries of the strategic walls. In an integrated supplier relationship management (SRM) cycle supplier satisfaction plays a vital role for the continual and smooth running of the cycle. The changing trend of purchasing and dramatically changing supply chain relationships forcing the buyers to concentrate and ensure the supplier satisfaction. The role of small scale suppliers is substantial in providing the competitive edge to the manufacturing organizations. So it is advisable to keep the satisfaction level of the SSI suppliers high in order to meet the desired operational flexibility. The satisfaction level of small scale suppliers only can be improved if the buying organization understands the problematic areas of the SSI units and formulate their purchasing policy accordingly. This paper is trying to explore the satisfaction level of SSI suppliers with large scale selected manufacturing Indian industries acting as buyers. The satisfaction attributes and index of the SSI suppliers towards buyers and the buying organization measured by survey and structured interviewed method.