Social portrait of traditional medicine consumer

The purpose of research is formation of a social portrait of the consumer of service of traditional medicine. Materials and methods. For research materials of sociological method — the questioning of patients lead in the state and private medical organizations of city of Saratov has been used. Processing of questionnaires has been lead by a method of mathematical statistics. Results. A social portrait of the consumer of services of traditional medicine and the principles influencing a choice of medical establishment are certain. Conclusion. Primary factor of patient's choice of private medical organizations is psychological readiness to pay for better medical aid