Western Media Meets Eastern Tradition: Examining The Views Of Chinese-American Women On Beauty

This study utilized in-depth interviews with 11 Chinese-American women, prompted by mass media images of both Chinese and Western celebrities, in order to better understand their perspectives and views on beauty. Five major themes emerged: Health/Energy, Natural, Comfort/Closeness, Personality/Wholesomeness, and Chinese and Western Appearance Differences.Analysis indicated that although Western media images have an impact on the way Chinese-American women view beauty, the traditional Chinese attitudes on beauty remain highly influential.