HISTóRIA DA EDUCA O: A PUBLICIDADE COMO FONTE DO CENTENáRIO COLLEGIO IMACULADA CONCEI O

The Historiography of Education has been interested in deepening the perception that today has about the presence and effects of educational institution in Brazil. Indeed, it has pointed to various forms of school organization, formal or informal. Characterized as one of these initiatives, the Collegio Immaculate Conception was founded in 1854. Therefore, we propose the objective reflection onthe history of this centuries-old institution, which suggests the role of the Catholic Church in education in the nineteenth century. To be able to work, we focus on advertising as a source referring two forms: the Laemmert Almanac (1844-1889) and the newspaper The Apostle (1866 to 1893).