Implementation of Data Mining Techniques for Strategic CRM Issues

Customer satisfaction is the lifeline for the growth of any organization. Now a days, basic concept of marketing is not selling the product to customers but it is to reach to the hearts of the customers so that they can feel a sense of belongingness with the organization. The organizations and individuals having right access to the right information at the right moment of time will be the one to survive. In spite of having ever growing data bases the problem is that the organizations fail to fully capitalize the true benefits which can be gained from this great wealth of information, as they are not able to extract valuable information from these huge data bases. The solution lies in the use of Data Mining tools for customer segmentation and profitability, marketing and customer relationship management. This paper throws light on the underlying technology and the perspective applications of data mining in customer relationship management.