ALIAN AS ESTRATéGICAS PARA O DESENVOLVIMENTO SUSTENTáVEL / Strategic alliance to sustainable development

This paper deal with the evaluation of the impact of the implementation of the Regional SustainableDevelopment Strategy (RSD) proposed by Banco do Brasil in the Cooperativa dasBordadeiras de Alagoa Nova, COOBAN. In this way, it was done a literature review, in additionto a data obtained from the agents involved in the process and that make part of the cooperative.As a result it can be identify that the impacts of the strategy alliance give by RSD from Bancodo Brasil, as an articulator, in the COOBAN are positives, presenting isolated problems thatcan be overcome with corrective actions from the institution involved in the process. It wassuggested; however, the adoption and implementation of strategic decisions as a course offinancial management and business, offered by SEBRAE, continue support from State Government and Prefecture in relation to the extend the participation of the craft makers infairs or conventions, also in the inspection of the cooperative management to become, truly,auto-sustainable and a drive force to the regional sustainable development, by validating therole of the Banco do Brasil as articulator.