Relacionando o planejamento de produto ao processo criativo: uma proposta

This work presents some considerations about creativity in like manner than establishing connections between creative process stages and industrial product planning. Also take mention about its appliance in problems resolution into distinct area: marketing; design; teaching and production, for this, is traced one comparative schedule with the creative process stages. This work was supported on descriptions made by representative authors from that field of activity. The objective is establishing the correlation between the stages of creative process with different stages and levels on the product planning process instigating to a proposal of universal language.