The Intensity and the factors affecting the use of Social Network Sites among the students of Jordanian Universities

The present paper examines social network sites (SNSs) usage among university students of four Jordanian universities distributed in different regions of the Kingdom. Seven hundred and twenty seven students were sampled and they completed a questionnaire based on the technology acceptance model. In addition, 16 participants, four from each university, were interviewed. The variance in the extent of SNSs usage in relation to university, faculty, gender, age, study level and socioeconomic background was investigated. This study employed a mixed-method model as interviews and questionnaires were employed. The data were qualitatively and quantitatively collected, sorted, analyzed and reported. The results of the qualitative analyses and the quantitative descriptive results suggested that the extent of SNS usage is high among the university students in Jordan. Chi-Square tests used to determine whether the equality use of social networks among Jordanian university according to various parameters for the top four social networks were done. The researchers recommendations are to make better use of those Social Networks by integrating them in universities' learning management systems