Transformation of Private Enterprise Internationalization Model in Wenzhou

Due to the financial crisis, a series of changes have been brought to global trading environment. Compared with internal-oriented companies, private enterprises in Wenzhou, most of which are in export-oriented internationalization model, suffer more in the financial crisis. The traditional internationalization model of these enterprises in Wenzhou is forced by the complicated and volatile foreign trade environment to have their model changed; therefore, this thesis will analyze financial crisis’ impacts on traditional operation model of such enterprises and present a way for transformation.