Analysis of Some Factors Affecting Market Patronage in Osun State, Nigeria

Human settlements are made up of parts, which work together as a system. A major part of the system is the ‘market,’ whose functionality is found to be influenced by some factors such as mode of transport, consumers' income, sex, age, occupation, markets distance, location and item(s) on sales among others. The use of questionnaire, inventory survey and documentary analysis were employed for this study and the data were subjected to univariate, bivariate and multivariate analyses. Recommendations include; opening up of market roads for the free flow of goods and services, conduct of market survey to determine among other things shop needs and requirements so as to encourage patronage, expansion and general development of the state.