Healthy Mediterranean food in local perspective: the case of the Slovenian coast

Referring mostly to ethnographic examples and tourist materials from the Slovenian coast, the text explores several contextual frameworks within which the notion of ‘healthy Mediterranean food’ can be recognized. Observing the ethnography of coastal fishing and tourism in Slovenia, the author examines specific excursions taken by tourists with local fishermen in fishing boats. Attention is given to the representations of food in the context of excursions and in the context of tourist materials. Even though the reference point of certain examples can be either prevailingly local, national or transnational, the three reference points work together and find their unique expression in certain situations and ideas.