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Cultural Values and Their Challenges for EnterprisesDOI: 10.5430/ijba.v3n2p68 Abstract: In current enterprises, more and more employees have begun to feel that organizational cultures established many years ago are out of step with the contemporary values, thus, the need to determine which attributes of an organization’s culture should be preserved and which should be modified is constant. Due to the subtle change of cultural values among employees, some new challenges will occur simultaneously. Managers must have a complete and correct understanding about those values and challenges, so that they would balance the two effectively and efficiently, and boost their business development successfully.
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