Different Sources of Corporate Financial Information and Investment Decision Opportunity: Evidence from Amman Stock Exchange

This study was designed to examine the importance of different corporate financial information sources in investment decision-making. To achieve this objective, 94 Jordanian individual investors were surveyed. The result of study indicated that Jordanian individual investors ranked corporate annual reports as the most important source of information for the purpose of their investment decision-making. This followed by the published daily share prices, corporate web sites, newspapers and magazines, advice of friends, discussion with company staff, stockbrokers’ advice and tips and rumours respectively. Thus, the findings of study revealed that Jordanian individual investors place more emphasis on the usage of written information rather than verbal information for the purpose of investment decision-making. The results also indicated that the usage of corporate annual report and the discussion with company staff contribute significantly towards a good investment opportunity. This indicated that Jordanian individual investors were very careful in their investment decision-making process in that they prefer to depend on those sources that issued by the intended companies.