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TRADITIONAL AND ALTERNATIVE APPROACHES TO QUANTIFY THE RISK FOR BUSINESSKeywords: risk for business , probability distributions , occurrence of risk , development of a business , types of risk , main types of loss , types of probability distributions , methods of measuring risk Abstract: The paper proposes to present the approaches modalities of the risk towhich an investor is subjected in various situations during the development of its business. Therisk description is based on the idea of quantifying the probability of occurrence and severity ofthe event the reason for which in the approach of business risk is necessary to treat theprobability distributions in the occurence of risk and their construction methods. Paper alsohighlights how the work of measuring risk can be realized during the development of abusiness.
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