QUALITY IMPROVEMENT STRATEGY IN ROMANIAN TOURISM PRODUCTS AND SERVICES WITH THE APPLICATION OF SC ASTORIA COMPLEX SRL

Quality is an integral part of international competitiveness in the world.Quality has many meanings and implications, based on the quality of products or services to thevery quality companies. Competitiveness, defined as the ability of firms to compete is theessence of a good marketing system in place, to be competitive means to succeed in anenvironment in which firms always try to go one before another by price reduction, by increasethe quality of their current products and services and creating new ones. A firm is competitive ifit can produce high quality products and services and lower costs than its competitors andinternationally. Ability to compete is to do better than firms in the same industry in terms ofsales, market share and profitability, capacity to achieve its strategic conduct, defined as the setof actions undertaken to influence the market, finally leading to increased profits.