Mapeando as Inter-rela es para a Efetiva o do Consumo Sustentável sob a Perspectiva Governo-Empresa-Sociedade

Discussions involving sustainable development as emerging paradigm have been conducted identifying the need for change in thinking individualist and consumerist society. From this perspective, seeing the need for restructuring in the form of current production and consumption, is assumed as theoretical approach sustainable consumption, considering it as a pattern of consumption resulting from inter-relations between social actors in this sense. In considering these different actors, this research aims to identify how they interrelate Government, Business and Society for the realization of sustainable consumption, considering the specifics of the economic sectors studied. In the search for practical application of theory, identified on the Companhia Elétrica de Pernambuco - CELPE a contribution to sustainable consumption as a result of projects developed by the company, selecting it as a case study. Is held, therefore, an exploratory-descriptive research with a qualitative approach. With the results, identified the different roles developed by both the social actors selected as other stakeholders for the realization of sustainable pattern of consumption. From the practical view of the issues discussed, it is perceived that way the originality and relevance to the job adds in the discussions on the theme of sustainable consumption.