O Produto Verde é Sempre “Verde”? Uma Análise do Bloco Ceramico a partir do Ecodesign

Nowadays, face to the environmental problems caused by the production and consumption exacerbated of materials and energy and of the generated residues, the activity of drawing green products is essential for the sustainable development. This study aimed at to analyze through the combined use of the ecodesign tools: Ecodesign PILOT and Web Strategies of the Ecodesign (TEE) if a product designed as green it is in fact “green.” Theoretically focused on discussion of ecodesign, greenproducts and in the tools of used ecodesign, which contemplate all the stages of the cycle of life of the product. It is a case study, whose object was the Economic Ceramic Block. We used a semistructured interview and two questionnaires elaborated developed from the mentioned tools. As results, the Ecodesign PILOT classified the product as Tipo B, in other words, the production phase presents larger environmental load. With relationship to TEE, the optimization of post-use of the product was considered of high priority, this happens because of the company does not maintain a recycling politics of the product at the end of your useful life, given the impossibility of identifying the responsible for the generated residues. The other results of the two tools came convergent, showing that the product in fact can be considered as green.