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Triple Bottom Line da Sustentabilidade: Uma Análise em Empresas Nacionais Produtoras de óleos e Gorduras

Keywords: Triple Bottom Line. Sustainability Strategy. Competitiveness and vegetable oils and fats and animals

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Abstract:

This article aims at studying three national industries producing animal and vegetable oils as the reuse of its residues (postconsumer). The analysis is based on the National Policy on Solid Waste (PNRS) as a tool that uses reverse logistics to returnthem to productive centers. The adoption of this practice may be related to TBL (Triple Bottom Line) meet for Sustainability aspects: environmental, social and economic development of present and future generations. The research, largely qualitative, describes how the three industries practice certain activities related to sustainability and obtained as the main source of data collection semi-structured interview with the subsequent content analysis to achieve the proposed objectives. As a result, the negative result found post-analysis was not adopting reverse logistics as a sustainable activity. Others, closer to the business as a retraction were presented demonstrating how environmental organizations use these practices as sustainable value creation andcompetitiveness strategy and market survival.

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