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PARTICULARITIES AND TENDENCIES IN ITKeywords: technological revolution , strategic management , formalized knowledge , inovational potential , organiational culture , analysis of the value chain Abstract: In the current global economic environment, competition is becoming acute and complex, and rapid technological changes are shortening product lifecycles and the capacity of a company to generate new goods and services, or to improve them and distribute them as quickly as possible to markets. Changes of technological nature have been so rapid lately that one can talk of a new technological revolution if we take into account the waves of technological development which are based on the spectacular progresses in informatics, telecommunications, robotics, fiber optics, fine chemical products and in aerospatial industry.
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