L'AUGMENTATION DE LA RESPONSABILITE SOCIALE DES ENTREPRISES DE TOURISME DANS LE CONTEXTE DE LA CRISE ECONOMIQUE MONDIALE

Corporate Social Responsibility has become a key concept in modern corporate culture. This paper presents the results of an exclusive consumer survey on the willingness to pay for CSR, as well as best practices from other industries and precise suggestions for the implementation and monitoring of CSR in the travel industry. The concept of CSR was introduced in Germany in the mid-1990s. Since then, the idea has prolifically developed in all directions and enjoyed a rapid rise in popularity. Measures to improve the situation at the holiday destination were also strongly supported. As regards the services on offer, guests turned their attention mainly to security in hotels, information for guests about travel safety as well as monitoring the security situation in the country of travel.