COMMERCIAL INDICATORS USED IN THE RELATIONSHIP OF THE SHOPPING MALL MANAGEMENT AND RETAIL TENANTS MANAGEMENT

The shopping malls intended for retail commerce have at the base a complex dynamic, a tridimensional character, which includes as main parties the owners, the tenants and the consumers, who have to become constant clients of the tenantsa€ shops in order the process to function. The complexity mark results from the additional requirements related to the presence of the appropriate variety of tenants (or shopkeepers), who can attract in an efective way enough consumers in order to sustain the business plan. The retail dynamic imposes the cooperation between the owner and the shopkeeper, in order to achieve success, with the third party, the consumers. Usually, the shopping mall management is formed for satisfying the demands stated by the third party. From a broader perspective, the paper proposes to offer solutions for the researchers and the organizations involved in a segment very well delimited from the retail field, respectively shopping malls. The paper has a practical character because wants to offer argumentatively economical explanations in order to take decisions by the people who represent the shopkeepers from the shopping malls. Exactly, the paper has as main objectives offering the solutions for shopkeepers when they determine the measure of the tradera€ s markups, of the rebates and discounts or the stocks volume. The research has as support general economical indicators (tradera€ s markups, stocks rotation) and indicators specific to retail management (the start-up margin, the constant margin, the gross margin, the percentage rebate etc.). The problems related to the tradera€ s markups, the rebates, the discounts, the volume and the stocks rotation which the tenants of a shopping mall have to confront need to be known not only by them, but also by the manager of that shopping mall. The manager of the shopping mall has to understand aspects related to the stocks rotation, but also those related to the level of the tradera€ s markups for each products category. This knowledge will help the manager to evaluate the business of the shopkeepers and their ability to afford a certain place, of a particular size in the shopping mall. Ita€ s useful for the manager of the shopping mall to know the stock rotation for different kinds of retail goods. He can obtain this useful information by talking with his tenants who sell different goods, looking into the shopkeeper's trade records and reading speciality reports.