Industrial Productivity Scenario: An Evaluation of Industrial Estate at Vitthal Udyognagar in Anand District of Gujarat state, India

In the present age of cut-throat competition, it becomes highly necessary for an organization to be dynamic in the globalization era. This is possible only when the employees, employers and organizations are capable enough to cope up with the changing world scenario. In the rapidly changing environment, ‘human being’ is the most important and valuable resource to play vital role in every organization has in the form of its employees. The present study was conducted in industrial estates at Vitthal Udyognagar (V.U.Nagar) in Anand district of Gujarat, India. The estate was established some times in 1965.At present 1000 odd units are working and around 25000 employments are generated. The units were selected from the members’ directory published by Vitthal Udyognagar Industries Association (VUIA), out of which units were located for the study, Questionnaires were distributed / posted and interviews were conducted to know the present status of the industrial scenario. SPSS Software used to carry out various statistical analysis to uncover the factor responsible for the health of the estate in general and industries in particular. Keywords : Competition, Globalization, Scenario, Questionnaire, Employments, Productivity