How Should Rural Women's Enterprises Be Developed and Promoted?

This study was a qualitative research which was done by acase study approach. The samples were chosen from ruraldevelopment experts of Hamedan Province during a snowballsampling process. The data were collected by the semistructuredinterviews. The data collection was done by faceto-face interviews, after the interview questions guide was determined.The theoretical saturation was attained by interviewing25 respondents and at this point the interview process was laidoff. The qualitative analysis of interviews was done by acontent analysis method. The results showed that in order todevelop and promote the rural women enterprises not only financial,domestic, managerial, educational and cultural supportsare needed but some approaches like culturalization and educationalprograms are vital too.