Mobile Web Analytics

This Paper presents an overview of the Mobile Web analytics, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The amazing and tremendous growth of web site over the Mobile Internet has raised many concerns for organizations to analyze the lifetime value of their customers, and also improve their marketing strategies in the competitive world through the their website. So this has uplifted the need and requirement of Mobile Web Analytics. There are short comings of applying traditional web analytics to mobile web analytics. Mobile Web analytic process converts the collected data to meaningful key performance indicators in order to measure the organizational goals or potential opportunities. Mobile Web analytics in used to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user interactions with the organization’s Website.